Sierra Prescott’s genuine smile and energy usually can’t help but charm and disarm her subjects. But if neither of those things works, she’ll roll in the dirt, challenge you to a skateboarding contest, or call for an on-set dance-off. She’s committed.
She’s committed to capturing candid moments that breathe character. She’s committed to everyone having a good time and getting what they came for and more. Her work is fresh and alive, expressing a youthful point of view.
Her fashion photography has the same quality as her portraits: the energy dominates, personalities are evident and people look real (albeit while wearing someone else’s fancy clothes).
Her folks recognized early that they had either a photographer or a potential felon on their hands when Sierra shoplifted her first Kodak at the age of four. Though they made her return that one, they rolled the dice on her future and bought her a camera. Her brother became her first subject and she snapped him incessantly for years. Somehow, he doesn’t hate her.
After establishing herself in Los Angeles in her early teens as a professional sports photographer, she was contracted to photograph the Kentucky Derby for BloodHorse Magazine at the age of seventeen. Personal highlights of this experience were meeting one of her idols, esteemed Sports Illustrated photographer Heinz Kluetmeier, and landing the cover of the local newspaper. After high school she attended Brooks Institute, where as a sophomore she joined Peggy Sirota’s team as her in-house studio tech. After graduating from Brooks with special recognition, she continued to work with Peggy for two more years before joining Williams + Hirakawa as their studio manager.
Now solo, Sierra's work is in demand by leading brands, publications, actors, services and tradework. For client list, please request.